Getting Restaurant Interior Design Right

Whether it is creating a new restaurant or refurbishing an existing one, the look and feel of your venue is equally as important as the food that you are serving.

The visual impact is the first impression any customers will have of your restaurant, and its design will form part of your brand identity.

When contemplating your restaurant interior design, you should consider how you want your customers to feel when they are in your restaurant.

The restaurant experience is about more than just the food that is presented and there are a number of key things to consider when planning a restaurants interior design.

1. Restaurant Furniture placement and layout are key components in creating the perfect atmosphere. The layout of restaurant furniture also needs to ensure efficiency and access for restaurant staff. Crowded tables can lead to a poor customer experience – yet too few tables mean you are not optimising the space as a profit centre. You can use industry standards to help you layout your tables and I would suggest drawing out a plan of your room to ensure the most efficient table layout.

2. Lighting – is another big contributor to a restaurants interior success and can be used to not only set the ambience of the room but also highlight menu boards, art pieces and ornate furniture.

3. Visual Entertainment – Some restaurants will provide a visual experience where the interior is designed to give customers something to look at while they dine. This can be in the form of unique architectural features like Timber , the use natural features like waterfalls or even monitors playing shows related to the dining experience.

While all of these factors can help create the right design, the key to it all is balance.

When planning a restaurants interior design the creator needs to ensure that they keep in mind that the design needs to meet two very different objectives. On the customer side the restaurant needs to provide a welcoming, brand relevant ambience while for the operator – maximum seating capacity can mean maximum return!

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